|It’s a very exciting time for Hollywood Farmers Market. Beginning August 1, 2011, Hollywood Farmers Market (HFM) will assume management of Lloyd Farmers Market (LFM), a mid-week year-round market in the center of the Lloyd District. Acquisition of this market will enable HFM to increase the number of customers it serves and to provide expanded farm-direct opportunities to local vendors.
Additionally, this year Hollywood Farmers Market will go year-round with its first winter market scheduled for Saturday, December 3, 2011. The market will continue to setup in the Grocery Outlet parking lot on NE Hancock Street the 1st & 3rd Saturdays from December to April from 9am to 1pm.
Lloyd Farmers Market is a weekly year-round (excepting certain holiday periods) market, open Tuesdays from 10am to 2pm. LFM is also open every Thursday, same time, during the height of berry season, June through September.
The Lloyd market serves hundreds of employees who work in the Lloyd district as well as nearby hotel guests & chefs, visitors to the State of Oregon building, and residents of the Sullivan’s Gulch, Irvington, Eliot, and Kerns neighborhoods. It offers a tranquil environment compared to the bustling Saturday Hollywood Farmers Market with a smaller footprint and no music. Under the cover of a large gazebo, Lloyd Farmers Market is a pleasant market to shop in the rain.
The Lloyd Farmers Market began in 2007 as part of a grant to promote active living and healthy worksites. The market has most recently been owned and operated by Eamon Molloy, who also manages the successful Hillsdale Farmers Market in SW Portland. Eamon approached the Hollywood Farmers Market about taking over management of the Lloyd Farmers Market earlier this year.
“As Portland’s oldest neighborhood market, Hollywood Farmers Market has the experience to further the growth and success of the Lloyd Farmers Market. Adding debit and EBT services is a big plus to this market. Many of the current Lloyd shoppers are regulars at the Hollywood Farmers Market, making the merger a natural one as well. I will miss working in the Lloyd District but I leave knowing that the market is in good hands,” said Eamon Molloy.
Hollywood Farmers Market will recruit additional farmer vendors to fill out Lloyd Farmers Market. HFM management will also add a token machine in order to process debit and SNAP (formerly known as food stamps) transactions, enabling more customers to shop the market.
Lloyd Farmers Market is located under the gazebo in the Oregon Square Courtyard on NE Holladay Street between NE 7th Ave and NE 9th Ave in front of the 7th Ave MAX stop.
The other exciting news is that Hollywood Farmers Market will go year-round on the 1st & 3rd Saturdays from December through April. The pilot winter market will set up in the Grocery Outlet parking lot and will be open from 9am to 1pm.
Hollywood Farmers Market customers and vendors have long asked for an opportunity to keep the market going all year long. “We are happy to respond to demand with a pilot winter market and look forward to serving customers in multiple locations all year long,” said market manager Sarah Broderick. “Many of our farmer vendors employ cutting edge season extension techniques and many others are experts at storing winter crops. We are confident that a small winter market at our current location will showcase much of what is available during Oregon’s winters and will prove to be a successful venture.”
The Hollywood Farmers Market is located on NE Hancock Street between 44 & 45 Avenues, one block off Sandy Blvd. It is open every Saturday from May – Thanksgiving and the 1st & 3rd Saturdays, December – April. Market hours are 8am – 1pm from May to October, and 9am – 1pm from November to April. Dogs are welcome in the market after 10am.